AFR takes over MIS

By Philip Sim in Media News on

Fairfax is set to advertise for a new editor of MIS magazine, who will report directly to Australian Financial Review technology editor Mark Jones.

The move comes as the dust settles on the companys controversial decision to align its Fairfax Business Magazines division with its flagship business masthead, The Australian Financial Review. As well as moving to integrate the MIS and Financial Review technology editorial teams, MIS will be rebranded as an AFR magazine in the same way Boss magazine currently is, although unlike Boss, it will continue to be distributed and managed independently. FBM titles including MIS, CFO and Asset magazine would effectively become "super verticals" of The Australian Financial Review, said Fairfax Business Magazine boss Andrew Birmingham.

Birmingham denied that the divisions restructure was a cost-cutting exercise and said that all MIS editorial staff would be retained. In regard to MIS he said the move was designed to bring to bear on MIS, the reputation, expertise and discipline of The Australian Financial Review in a move that our competitor cant respond to.

Were locked in a dog fight, where two magazines dominate what we want to do is steal a march and surge ahead from those folk, Birmingham said.

However, Don Kennedy, managing director of IDG which publishes MIS primary rival CIO, claimed not to be concerned.

The readership research has shown that MIS is a stronger brand than the AFR in that community so I dont expect it to change the competitive landscape in anyway.

News of the Fairfax Business Magazine restructure surfaced last month but at that time the company declined to outline plans until it had resolved all staffing issues associated with the move.

One staffing issue now finalised is the decision by former MIS editor Tamara Plakalo not to return to the IT magazine and to continue working on the still-secret project she had been seconded to.

Her decision means the MIS editorship is now vacant and, although former-deputy editor Paul Smith has been warming the seat as acting editor in Plakalos absence, Mark Jones said it was AFR policy for all openings of this ilk to be advertised.

Jones is now effectively managing editor of both The Australian Financial Review Information team and the MIS editorial team and he confirmed he would be making the decision on the new editor, in consultation with Australian Financial Review editor Glenn Burge.

The person needs to have a solid grounding in the Australian IT user community. Id like them to also have a strong understanding of technologies and how they work and an added advantage would be the ability to network effectively and represent the magazine in public if need be, Jones said.

Its also important to understand that MIS is now part of The Fin it is a Financial Review magazine in the same way that Boss and Life and Leisure are so an additional asset to have would be an understanding of newspapers and breaking news and the potential synergies between the paper and the magazine."

Interested candidates can email Jones at

With MIS editorial being integrated with The Fin, Jones said that theyll be an ongoing exchange of information and that he would expect writers from both teams to work across both titles.

That said, he stressed that MIS will continue to have its own unique content.

MIS editorial is not broken, rather its a case of looking for opportunities where [The AFR] can take advantage of MIS content and resources and vice versa, Jones said.

Birmingham said he firmly believed that MIS will be a better magazine as an Australian Financial Review magazine and said the MIS team could only benefit from working with AFR journalists, who he claimed were the best in the business.

If you look at something like the NAB IT story, at a specialist magazine you would ring a freelancer who would go out there and do the story and theyd do a good job of it but at the end of the day, the people who know implicitly the ins and outs of IT at the NAB are the journalists on The Australian Financial Review, Birmingham said.

He said that Fairfax Business Media would establish a single pool of production and sub-editing resources, of which current MIS staff would become a part of, and confirmed MIS would be taking all of its resources across.

Meanwhile MIS manager Rigney said that the realisation of synergies between The Australian Financial Review would be initiatives like co-branded events and even joint products and supplements.

This will really allow us to take things to the next level and get access to content, people and interviews that previously were perhaps not possible."

Birmingham said that three years ago, MIS was well behind CIO according to the McNair annual enterprise readership but is now statistically equal (CIO beat MIS in the latest survey but by a margin smaller than the researchs stated margin of error, giving Fairfax claim to equal leadership). These moves were designed to now vault MIS ahead of its rival, Birmingham claimed.

While Fairfax appears to be on the competition warpath, IDGs Kennedy was taking a very relaxed approach to the changes.

"MIS and CIO are both doing very well, they've both got strong readership and good advertising support, although we'd like to see more," Kennedy said. He said he was more interested in promoting the enterprise IT media market, generally, than worrying about taking market share off other magazines.

Membership privileges

  • Read and comment an all stories
  • Weekly digest of media and PR news (optional)
  • Post media releases to PRWire newswire
  • Advertise job vacancies
  • List your business in our PR directory

Please note that Influencing is used EXCLUSIVELY by media and influencers, as well as professionals who manage marketing and communications within their organisations, so we need a work email address.

More Media News

Henderson earns Men’s Health editorship

By Jonas Lopez in Media News on

Scott Henderson has been appointed editor and content director of Men’s Health Australia, effective 19 November 2018.

Pacific Magazines CEO Gereurd Roberts said Henderson had proven himself an asset to the publication, with his one-year run as associate digital editor marked by increased audience numbers for Men’s Health Australia. He had also exhibited a drive to build up the brand, Roberts added.

“I’m looking forward to exploring new opportunities for the brand at a time when health is more important to Australians than ever – not just physical health, but mental health, emotional health and beyond. We’ll be finding new ways to engage Aussie men, educating and inspiring them, and making good health accessible to all of them,” said Henderson.

Follow Henderson on LinkedIn and Twitter.

NBR sets its sights on The Fin

By Jonas Lopez in Media News on

The Australian Financial Review’s fate under the Nine-Fairfax media merger has attracted attention from Todd Scott, publisher of New Zealand’s National Business Review (NBR).

In an interview today with the Fin’s Max Mason, Scott said he’s considering approaching Nine Entertainment with an offer if Fairfax shareholders vote down the merger in next week’s general meeting.

He hinted a consortium that includes some people in the NBR Rich List are open to pooling resources to make the purchase, which will also put the Fin in a special business news brand that includes NBR and an unnamed partner company in Japan.

Scott added that in case Nine refuses to sell the Financial Review, the group could offer to acquire Fairfax Media’s New Zealand assets instead, including Stuff NZ.

Fresh coat of paint for

By Jonas Lopez in Media News on

NewsCorp Australia’s main content portal,, has taken on a new appearance this week.

Available now, the changes include larger images for specific articles as well as an updated wide-screen format and improved load times.

Editor-in-chief Kate de Brito said the improvement of came from a need to cater to an audience that frequently visits the site as a leading source of news articles and other material.

“Growing market demands on viewability means we need to deliver inventory of the highest value to our clients. The new homepage includes adhesive, position one, ad formats, which achieve 80% or more in viewability metrics, along with streamlined ad formats. We’ve boosted support for our native product with additional placements to drive audience growth for News Native Networks content,” added website GM Melissa Overman.

Philipson reinvents the travel guide

By Craig Daveson in Media News on
Graeme Philipson, a familiar voice in the world of tech, is flipping the humble travel guide on its head.
Having written at websites such as iTWire and InnovationAus throughout the past decade, his latest works have tended towards taking a longer form with A Vision Splendid: The History of the Australian Computer Industry, as well as a collection of poetic works, Social Cricket, the Universe and Everything.
Now for his next published effort, Philipson is employing his market research and analytical talents to construct a new kind of travel book built on strictly sourced data and the picture it paints of the world’s top destinations.
The Top 100 Countries - And Why You Should Visit Them qualitatively ranks Philipson’s top 100 countries of the world according to different criteria which determine the quality of local industry sectors like health, tourism and energy, as well as other important travel factors such as the state of the environment, popul takes on new look

By Jonas Lopez in Media News on

NewsCorp Australia food portal has been given a fresh appearance and an accompanying travel brand named delicious.Travel.

In a launch event at the Icebergs Dining Room and Bar, News Corp Australia lifestyle director Fiona Nilsson and editor-in-chief Kerrie McCallum showed off the new website.

The site itself has been heavily revamped for easy user functionality, such as better search generation and streamlined menus. Content from News Native Networks and branded materials are also included. Online booking service Dimmi also signed on to integrate its functionalities with the website.  

Delicious.Travel is designed to leverage’s lifestyle and food content by adding tourism aspects, such as information on exotic dining destinations. MasterChef Australia judge George Calombaris is onboard, writing a monthly column. Travel agency Helloworld Travel has signed up as a partner for the site.

“Food is at the centre of consu

Byrne aboard at InnovationAus

By Elliott Richardson in Media News on
Tech and science journalist Seamus Byrne has taken up the role of managing editor at InnovationAus, following a stint at ScienceAlert as the site’s managing editor.
He joins the independent publication set up by veteran journalist James Riley with a view to helping evolve how the site promotes and packages its content, as well as to take some of the management load off Riley.

"The site has grown a lot over the last three years. From the site and newsletter as a beginning, it now has heavy-hitting event structures around it. But the team has remained really lean, James and Corrie at the helm with a small crew of great writers in support. I've come in to explore new routines and structures to help keep it growing in line with the big plans James and Corrie have for the site for 2019 and beyond," Byrne says.
“I'm excited to find the ways I can help InnovationAus explore new ideas and keep pushing beyond the daily news cycle and looking furthe

FIVEaa to host Nine News bulletins

By Jonas Lopez in Media News on

Radio station FIVEaa is set to carry weekday bulletins from Nine News.

Under a new content-share partnership starting on November 12, 2018, FIVEaa will carry live audio of Nine News Adelaide’s 12noon-12:30PM broadcast, hosted by Brenton Ragless, Kate Collins, and Will McDonald.

The broadcast will be followed by FIVEaa’s revamped afternoon schedule, with Alan Hickey’s afternoon show from 12:30PM to 3PM, Conversations with Cornesy from 3PM-4PM, and 4PM-6PM for Sports Show with Rowey & Bicks.

FIVEaa manager Craig Munn said the partnership will complement the station’s lineup of quality announcers with content highly relevant to South Australia residents.

“As a business, we are thrilled with this partnership and it’s a very exciting opportunity to broadcast our bulletin to a different audience – many of whom may not be Nine viewers,” added Nine News managing director Sean O’Brien.

More News latest

Magnum & Co welcomes fresh staff
PR agency Magnum & Co’s family continues to grow.

Haystac leadership circle grows
Haystac has tweaked its national leadership team.

Sefiani to handle Pepper Group account
The Sefiani Communications Group is now working with specialist lender Pepper Group. ... Show more

Ogilvy promotes four to MD
Four Ogilvy Australia managing partners have been promoted to managing directors. ... Show more

Red Agency lands 2023 Women’s World Cup gig
Red Agency is kicking off work for the Football Federation Australia’s FIFA Women’s World Cup hosting bid for 2023. ... Show more